It all started with a conversation about the current state of athletic apparel. Navigating this saturated market, one major question kept coming up: what happened to the ‘sport’ in sportswear? Quality and durability are questionable with many athletic brands, while the focus of athleisure is more on fashion than fitness.
Derek Jeter and e-commerce entrepreneur and UNTUCKit Founder Chris Riccobono have joined forces with American Ballet Theatre Principal Dancer Misty Copeland as well, to introduce Greatness Wins: athleticwear for the modern athlete.
